Case Study: DB Regio boosts school train trips and simplifies excursion planning with Pimcore

Fast, easy access to educational off-campus destinations with “Class on the Go”

DB Regio AG, Deutsche Bahn’s local passenger-transport division and a market leader in Germany’s mobility sector, wanted to increase school excursions by train and persuade teachers to choose rail over buses. The main challenge was that many educators were unaware of suitable, easily reachable educational destinations or found planning by rail too complex, so DB Regio needed a digital platform to inspire and simplify class trip planning.

Basilicom built the "Class on the Go" platform on Pimcore, using structured content, a mobile-first frontend, faceted search, printable DIN A4 destination sheets, and integrated group-ticket and journey-planning support. The result is a well‑received, end‑to‑end service that simplifies research and booking — now featuring 165 destinations across 26 subjects for 13 grades in four states — and has increased the acceptance of train travel for school trips.

DB Regio