Case Study: Medienversicherung Karlsruhe achieves exponential customer acquisition growth and automated, faster insurance applications with Pimcore

Exponential Acquisition Rate Growth Thanks To Pimcore

MVK Insurance, a 100‑year‑old Karlsruhe insurer serving 100,000+ clients and generating over €27M annually, needed to modernize its online presence and digitize end‑to‑end application processes. The company’s challenge was to improve UX, shorten application times, increase customer and employee acceptance, and eliminate labor‑intensive manual handling across search, data capture, product visualization and backend processing.

Working with ercas and Pimcore, MVK launched a mobile‑first, CMS‑driven site with corporate design, independent editorial maintenance and rapid product rollout capabilities; added integrated reporting, geo‑services, session recording and GDPR‑compliant data handling. The result: higher search rankings and user satisfaction, a faster, responsive application flow, shorter time‑to‑market for new products and automated backend processing that reduced manual intervention, complexity and IT overhead with measurable KPIs.

Medienversicherung Karlsruhe