Case Study: World Cup Ulricehamn drives ticket sales and handles up to 20,000 daily visitors with Pimcore

A Pimcore Case Study

Preview of the World Cup Ulricehamn Case Study

Events Website Gets A Running Start With A Robust CMS

World Cup Ulricehamn is the official website for the FIS Cross-Country World Cup event in Ulricehamn, Sweden. The organizing committee needed a bilingual, easy-to-manage site built from scratch to present schedules, competitors, visitor and press information, team resources and ticket sales, all with minimal training for volunteer editors and many collaborators.

IPM Brand & Communication implemented Pimcore CMS, enabling fast setup, single-source content updates, integrated news and social feeds, and Swedish/English content management. The site proved simple for volunteers to maintain, handled growing traffic (peaking toward an expected 20,000 daily visitors), boosted ticket sales and supported effective promotion that drove higher attendance.


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