Case Study: ETAP International achieves faster time-to-market and unified product information with Pimcore

Etap Lighting Brightening up the Product Information Vision With Pimcore

ETAP International, a Belgium-based manufacturer of high-end, energy-efficient lighting for professional environments, faced an outdated, rigid PIM/DAM system while needing very granular product data for engineers and architects. The company required integration with industry software (Siemens PLM and luminaire engineering tools), consolidation of marketing assets, delivery of product feeds to a Drupal catalogue, and Word-format tender generation for sales.

Studio Emma implemented Pimcore to integrate PLM and engineering data, combine DAM and business attributes into a unified product model, extend APIs to the Drupal site, and automate Word tender templates. The result was a single source of truth with improved data quality, faster time-to-market for products, easier content management, and a successful long-term partnership praised for clear communication and on-budget delivery.

ETAP