Case Study: ENT European Norm Tools achieves automated, customer-specific product labeling with Pimcore

ENT European Norm Tools centralizes 1,500+ products with Pimcore for automated labels

ENT European Norm Tools, a specialist in high-quality woodworking tools, faced challenges in managing complex product data across multiple channels, including their website, print catalogs, partner exports, and automated label generation. Their specific needs included a high-performance search for technical terms and the ability to generate labels with customer-specific product numbers and names. To address this, they turned to the vendor Pimcore for a DXP/CMS and PIM/MDM solution.

Pimcore was implemented as a central single source of truth, managing all product and customer master data. The solution included a high-performance search function and dynamic templates for automated, customer-specific label generation. This provided ENT with seamless data output for every channel, resulting in higher data quality, greater flexibility, and less maintenance. The automated labels delivered decisive operational value, allowing resellers to work efficiently and present a professional image with no manual intervention required.

ENT European Norm Tools