Case Study: EWE VERTRIEB GmbH achieves cross-product digital energy ordering and higher conversions with Pimcore

Energy just a click away: The new online shop system for EWE

EWE Vertrieb GmbH, a major northern German energy supplier serving millions of customers, needed to replace a legacy single-product checkout with a modern, high-performance online shop. The challenge was to enable cross-product shopping for electricity and gas, offer automated tariff suggestions, real‑time validation, memory for cart data and seamless cross-selling while supporting both B2C and B2B workflows.

Pimcore Solution Partner Junge Haie delivered a Pimcore e‑commerce framework on a cloud-based, microservice architecture that provides a single, comprehensive shopping cart, automated order validation, customer data transfer from existing contracts and multi-address B2B ordering. The platform went live in nine months, increased conversion and average order value, reduced errors and ordering time, and continues to be expanded for additional business offerings.

EWE

Matthias

Head Of Digitization B2B