Case Study: Intersport achieves 581% increase in page views with Pimcore

eCommerce website with sports equipment

Intersport, the world’s largest sports-equipment retailer with over 5,500 outlets in 40+ countries and 30+ stores in Slovenia, needed to launch online shops for Croatia and Serbia where it had only physical stores. Customers were eagerly awaiting e-commerce access and the company required a backend that could handle fast, seasonal product updates and multi-country catalog management. Optiweb (Pimcore Gold Partner) led the project.

The solution paired Pimcore (PIM/MDM, DAM, DXP/CMS) as the central backend with Magento 2 for the frontend in a multi-tenant setup. Pimcore manages the product catalog and assets (stocks, prices, categories, attributes, descriptions, images), enabling quick editing of current and next-season items. The new site is user-friendly, visually appealing and functional, delivering a 581% increase in page views.

Intersport