Pimcore
544 Case Studies
Case Study: WEMAS achieves interactive product customization and integrated eCommerce with Pimcore
A Pimcore Case Study
eCommerce solution and product configurator for road barrier technology
WEMAS Absperrtechnik GmbH, Germany’s market leader in road barrier technology, needed a modern eCommerce solution to let customers and retailers configure products (colors, adhesive foils, logos), preview results live, and simplify inquiries and variant management across devices while maintaining strong brand and UX standards.
Intera built a responsive product configurator on the Pimcore platform (PIM/MDM, DXP/CMS, Digital Commerce, DAM) that enables live visual previews, image uploads, embossing/foil placement, add-to-cart inquiries to WEMAS or dealers, and automated PDF datasheets. The result is a complete eCommerce stack with improved user experience, better support for the retailer sales process, and clear added value for WEMAS customers.
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WEMAS
Markus Schwinn
Managing Director