Case Study: ebm-papst turns virtual trade fairs into a lead-generating experience platform with Pimcore

ebm-papst generates 1,000+ new contacts in 4 weeks with Pimcore

ebm-papst, a global leader in ventilation and drive technology, faced the challenge of evolving beyond one-off virtual trade fairs. They needed a more interactive platform to showcase products and innovations while collecting participant data to enable personalized marketing and sales follow-up. They partnered with vendor Pimcore to build a solution using its DXP/CMS, PIM/MDM, and DAM products.

Pimcore implemented a multilingual Digital Experience Platform that brought content to life with interactive applications, live presentations, and self-service registration. This solution resulted in over 1,000 new contacts registering in the first four weeks alone. The platform became a powerful lead generation and nurturing tool for ebm-papst, enabling highly targeted campaigns for marketing and providing promising leads for the sales team.

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