Case Study: Selena Group achieves centralized product data and 90% faster time-to-market with Pimcore

Easy Product Information Management and Preparation

Selena Group, a global manufacturer and distributor of construction chemicals with 35 companies across 18 countries, faced growing product complexity and fragmented data spread across multiple systems. They needed a single, multilingual solution to centralize product information, eliminate duplicate entries, maintain high content quality, and support faster introduction of products into new markets.

Unity Group ran UX workshops and implemented a Pimcore-based PIM integrated with ERP and LIMS, migrated assets and product relations, and automated product creation and data exchange. The result: standardized, high-quality product data, faster editing and reporting (PDF catalogues without InDesign), and streamlined translations—delivering 100% reduction in duplicate data, 90% faster time to market, and an 80% improvement in implementation/withdrawal control.

Selena Group

Krystian Stawinski

Group Innovation Manager