Case Study: Steirische Tourismus GmbH achieves brand consistency and user-first asset sharing with Pimcore

Digital travel portal enables brand consistency for tourism region

Steirische Tourismus GmbH, one of Austria’s largest tourism regions, had to manage and share a very large volume of digital assets across multiple regions, users, and target groups. Using Pimcore’s DXP/CMS, the team needed a way to unify data, simplify asset access, and support a “user first” digital strategy while handling more than 600,000 assets and complex permissions.

Pimcore implemented its Enterprise Edition with Experience Portals and the Datahub, creating separate portals for customers, partners, visitors, and internal users. This enabled Steirische Tourismus GmbH to distribute assets more easily, customize access by target group, and upload assets with metadata directly into the portals. The result was support for more than 1,300 user groups and streamlined management of 600,000 media assets.

Steirische Tourismus GmbH