Case Study: Liebherr achieves a 24/7 global interactive product experience with Pimcore

Digital Product Launcher for Liebherr's G8 crawler generation

Liebherr‑Werk Telfs GmbH, a manufacturer of hydrostatically driven dozers, loaders, pipelayers and telescopic handlers, needed an innovative way to launch its new G8 crawler generation and present its features to customers and sales teams worldwide—without relying on trade fairs—while delivering a visually powerful, consistent product experience available 24/7.

mds built a Pimcore‑based Digital Product Launcher: an interactive website that centralizes product information, multimedia, configuration options and analytics for lead qualification. The platform provides a short learning curve for sales, globally distributed and centrally managed content, and measurable follow‑up—resulting in a unified multimedia presentation and round‑the‑clock worldwide access.

Liebherr

Martin Laengle

Managing Director