Case Study: PALFINGER achieves streamlined international data management and faster time-to-market with Pimcore

Digital platform for engineering company with multiple brands

PALFINGER, a nearly 90‑year‑old family‑owned global leader in loader, marine and wind cranes and container handling systems, operates across 32 countries with 34 locations and €1.5B in turnover. For its international website relaunch the company faced a huge volume of product data and complex translation requirements across multiple national markets.

By implementing Pimcore with 70 product page templates and support for up to 23 language trees, PALFINGER can now aggregate, maintain and distribute thousands of products and their dependencies centrally, simplifying local maintenance and translations. The modern responsive frontend and backend, integrated dealer/service search, job portal and multi‑client setup accelerated time‑to‑market, reduced duplicate data and helped decrease product returns.

Palfinger