Case Study: BlueLine Rental achieves instant credit approvals and 12x faster quoting with Pimcore

Digital Leap Forward for a Construction Rental Giant

BlueLine Rental, one of North America’s largest construction equipment rental companies with a 46,000-unit fleet across 114 locations, struggled with siloed systems and slow, manual processes. Customers wanted a full eCommerce experience—fast quotes, instant credit, online billing and delivery notifications—but sales reps relied on customized spreadsheets, credit approvals took days, call center staff lacked visibility into online transactions, and marketing couldn’t display real-time inventory.

Partnering with Pimcore Gold Partner Lightning Jar, BlueLine implemented an integrated Pimcore platform (PIM, DAM, DXP/CMS, eCommerce, and Order Management) tied to its ERP and Salesforce. The solution delivered a self-service portal, mobile apps, real-time delivery tracking and rep dashboards that cut quote turnaround from one hour to five minutes and enabled instant credit approvals. The result: faster transactions, lower costs, stronger customer loyalty and a reputation for digital leadership that helped drive BlueLine’s 2018 $2.1 billion acquisition by United Rentals.

BlueLine Rental

Frank Roth

Board Member of RB Financial Services and former VP of Sales & Marketing