Case Study: Deuter achieves a flexible multi-shop commerce platform with Pimcore

Deuter centralizes 20+ country shops with Pimcore

Deuter Sport GmbH, along with other brands in the Schwan-Stabilo Group's outdoor division, faced the challenge of maintaining over 20 individual country shops across multiple languages. This effort was highly redundant and prone to errors. They partnered with vendor Pimcore to implement a PIM/MDM and Digital Commerce solution to modernize their digital operations and create a flexible platform.

The solution implemented by Pimcore was a central multi-mandate framework that provided comprehensive data harmonization for all products, shops, and clients. This included an integrated B2C shop with real-time stock level checking, replacing outsourced systems that were complex and costly to change. Pimcore's platform enabled high-performance commerce solutions, rapid market adaptations, and optimized processes by creating a single source of truth for product information and translations.

Deuter