Case Study: IronList achieves 90% faster time-to-market and 73% reduction in duplicate data with Pimcore

Deployed a data aggregator platform for IronList

IronList is a leading Indian online sales and auction aggregator for used heavy equipment and machinery serving sectors such as construction, transportation, energy, agriculture, oil & gas, forestry and mining worldwide. Faced with heavily fragmented product and supplier data across a large catalogue (777,000 products, 982 categories, 192,000 models), IronList needed a digital platform to unify multi-domain data (products, suppliers, customers, content) and enable easy search and discovery for buyers and partners.

Solution partner Credencys built a Pimcore-based web data-aggregator using PIM/MDM, DAM, DXP and CDP capabilities to provide a single source of truth. The portal centralizes product and supplier records, media and customer data, offers advanced search and filtering on the front end, and delivers consolidated business insights—resulting in a 90% faster time-to-market and a 73% reduction in duplicate data.

IronList