Case Study: Northgate Market achieves unified customer data and improved customer experience with Pimcore

Delightful Customer Engagement and Ample Marketing Opportunities

Northgate Market, a $1B supermarket chain operating 41 high-volume stores, was struggling with fragmented and inconsistent customer data, no online presence, reliance on third parties for website content, and paper-based store processes. These issues prevented a single trusted customer view, blocked personalized engagement and marketing, and limited visibility into store inventory and real‑world visitors.

Pimcore Global Services implemented master data management and real-time integrations, built online and in‑store ordering, a WCMS with Wi‑Fi email capture, and automated inventory and ordering workflows. The solution centralized customer data, enabled segmentation and personalized offers, brought content control in‑house, boosted footfall and conversions (including via a gift‑card platform), shortened time‑to‑market, and improved both customer and employee experience.

Northgate Market