Case Study: Gerard Lighting achieves centralized product data and improved customer experience with Pimcore

Data Centralization and Synchronization Revamps CX of Top-Notch Lighting Brand

Gerard Lighting, the Australian maker behind well-known brands like Pierlite, Sylvania and Crompton, faced inconsistent and scattered product data across multiple proprietary CMSes and sites. This fragmentation made updates slow and confusing for customers, increased support workload, complicated digital marketing and left the company without a unified CRM/PIM strategy.

Pimcore consolidated all websites into a single instance, synchronized product data and assets with MS Dynamics CRM for a single source of truth, and used Pimcore’s Template Engine/Areablocks plus role-based administration to simplify content creation and customization. The solution enabled indexed search, Web2Print-generated datasheets, faster cost-effective publishing, improved customer targeting and satisfaction, up-to-date product information across sites and stronger brand awareness to support national and global growth.

Gerard Lighting