Case Study: Italian Exhibition Group achieves rapid, scalable and cost-effective event websites with Pimcore

Customized, quick and economical event websites

Italian Exhibition Group (formed by Fiera di Rimini and Fiera di Vicenza) needed a fast, reliable and cost‑effective way to manage dozens of event websites and spin up new sites quickly. The core challenges were aggregating and connecting large volumes of data, preventing system outages under heavy traffic, and providing an easily customizable platform to meet the needs of buyers, exhibitors and organizers while reducing time and cost.

Pimcore, implemented by partner Extera, delivered a lightweight, flexible CMS/PIM solution with performance testing (New Relic, Load Impact) and an adaptable caching layer, with a tailored interface built in three months. The platform handled peak load—about 2,000 simultaneous requests in the first two hours—prevented deadlocks, sped up meeting bookings, freed administrative resources and measurably increased productivity and service efficiency.

Italian Exhibition Group