Case Study: Auerswald achieves 70% time savings in product data maintenance with Pimcore

Customized product information management with Pimcore

Auerswald, a family‑owned German manufacturer of ICT systems and IP telephones with ~170 employees and some 300 products, struggled with fragmented systems, redundant product records and manual, Word‑based product sheets. Unclear processes, undefined responsibilities and a prior unsuccessful PIM left data maintenance slow, error‑prone and inconsistently used across the company.

Working with BASILICOM, Auerswald implemented a Pimcore PIM/MDM and DAM solution: the team redesigned the product data model (multilingual, consolidated classes), defined workflows and roles, added reporting and an output interface, and automated product sheet generation. The result is a single source of truth with an intuitive UI, frequent user adoption and measurable gains — 70% time saved in data maintenance, a 25% efficiency increase, and a 50% reduction in redundancies and errors.

Auerswald