Case Study: Pfalzwerke achieves a high-conversion, seamless online tariff ordering experience with Pimcore

Connecting anything for a seamless and conversion oriented customer experience

Pfalzwerke relaunched www.aldi-gruenstrom.de to create a progressive, user-centered platform that was easy to manage and optimised for mobile. The project needed a streamlined, conversion-oriented ordering process with dynamic forms, a simple CMS and complex integrations (ERP/SAP, 123energie portal and other third‑party systems) to handle dependencies across systems.

Using Pimcore 5.4 and anyMOTION as solution partner, the site implements an intelligent, step‑by‑step input route that validates and stores contract data, transfers it to SAP, and supports features like postcode auto-complete, dynamic supplier suggestions, bank-data validation and automated cancellation handling. The result: the site now sells green electricity and gas tariffs, delivers a high conversion rate, robust third‑party integration and an easy‑to‑use, scalable digital platform.

Pfalzwerke