Case Study: AdManager achieves centralized, user-friendly nationwide ad booking and Web-to-Print integration with Pimcore

Comprehensive service portal for scheduling advertisements

Woche‑Pass AG launched AdManager after the collapse of Switzerland’s Publicitas left advertisers scrambling to place ads directly with individual publishers. Aimed at real-estate and regional advertisers, the goal was to recreate a single, easy-to-use portal that supports “one order – one bill” bookings across many newspapers and magazines and simplifies ad creation and processing.

w-vision AG built AdManager on Pimcore (DAM, PIM/MDM, DXP/CMS), presenting publishers and media data clearly, streamlining administration, and integrating an XML Web-to-Print link to one2edit. Where one2edit’s permissions were limiting, the team implemented HTML form‑based ad filling so customers can quickly generate printable PDFs themselves. The result is a user-friendly platform already used by early customers to place ads across 20 advertisers and 8 regional combinations, reducing time, cost and reliance on graphic designers.

AdManager

Jennifer Schuler

AdManager