Case Study: Album centralizes product data, speeds marketing and enables e‑commerce with Pimcore

Complete Product Data Management to Create Catalog and Price List

Album is an Italian maker of handcrafted creative lighting exported worldwide. When Album rebuilt its website it discovered it needed a structured, multilingual product database and multichannel-ready cataloging, while legacy digital assets were scattered, unbacked and at risk; additionally, product catalogs required revision to remove discontinued items and link layout directly to the data source.

Working with GMDE, Album implemented a Pimcore solution: a centralized data model (PIM/MDM/DAM), recovered and auto-associated assets with manual reconciliation where needed, role-based interfaces, price imports, InDesign plug-in and web2print for printables, and a translation workflow—e‑commerce is now being implemented. The result is a single, controllable source of truth that sped marketing production, enabled a full website revamp and rapid generation of the price list for Salone del Mobile.

Album