Case Study: Christian Pohl achieves an architect-focused web presence and centralized product data management with Pimcore

Christian POHL GmbH sets the stage for architecture in its new webpresence

Christian POHL GmbH is a Cologne‑based, family‑run façade and metal‑working company with a 150‑year tradition serving projects worldwide. The company needed a complete website relaunch to showcase architecturally significant references with large‑format imagery while also giving engineers and façade builders fast access to technical information, and wanted all product and marketing data managed centrally in one system.

anyMOTION implemented a Pimcore‑based solution (DXP/CMS + PIM/MDM) so pages are generated from structured data objects, enabling central maintenance of references, systems, project reports and surfaces; content modules and CMS elements simplify editorial work and a later WebGL phase will add interactive 3D system views. The result is a design‑centred site that highlights visual references for architects, presents façade systems with technical data for engineers, improves discoverability and links product data across content for easy, consistent management.

Christian Pohl