Case Study: BHS tabletop AG centralizes global product data and accelerates digital transformation with Pimcore

Central Information and Service Platform for Tableware Manufacturer

BHS tabletop AG, the world market leader in professional porcelain with brands Bauscher, Schönwald and Tafelstern, needed to accelerate its digital transformation and create a Global Communication Center (GCC) to centralize product, media and master data for all three brands and provide stakeholders with consistent, accessible product information.

mds implemented a Pimcore-based central data platform (PIM, MDM and data hub) integrated with SAP and a GCC frontend for user access, enabling media-neutral product management, flexible exports (Excel/CSV/BMEcat), web services to e‑commerce channels, CMS-driven marketing content, Web2Print and InDesign workflows. The open‑source, modular solution reduced lifetime costs and vendor lock‑in, sped innovation and secured a future‑proof foundation that strengthened BHS’s market position.

BHS tabletop