Case Study: Traktorenwerk Lindner achieves stronger brand trust and gathers user-generated fuel consumption data with Pimcore

Building brand trust and loyalty with platform for user-generated fuel consumption data

Lindner, a Tyrolean family-owned tractor manufacturer, needed reliable, real-world fuel consumption data for older models and a playful way to introduce its new telematics service, TracLink Mobile. To boost brand trust and deepen customer engagement, Lindner launched the Spritsparmeisterschaft fuel-saving championship to collect user-generated consumption data and showcase the benefits of connected vehicle insights.

They implemented a Pimcore-based, API-driven platform using Master Data Management and a Customer Management Framework to ingest telematics data from an Azure-connected TracLink dongle and manual fuel logs from the Lindner community. The system calculates average consumption, ranks drivers, and centralizes customer identities—delivering first-hand consumption data, reduced duplicate records and bounce rates, and a scalable foundation for a stronger driver community and future digital services.

Traktorenwerk Lindner

Hubertus Winkler

Managing partner