Case Study: Bornack GmbH achieves a unified product catalog, online training bookings and increased traffic with Pimcore

Bornack GmbH - Customer Case Study

Bornack, a 50-year specialist in rope protection and end-to-end safety solutions for work at heights and depths, needed to relaunch its website to centralize and present extensive product data and training materials. The company required a secure, scalable platform to display searchable, filterable product catalogs and detailed product information so customers could self-educate and confidently make buying and training decisions.

Travix Media implemented Pimcore (PIM/MDM) to store images and metadata, organize products into categories with filtering and rich product pages, and integrate training content with a calendar-based booking flow. The new site made catalog maintenance simple, delivered 360° product detail and course booking functionality, and drove higher traffic, improved user satisfaction, increased purchases, and greater industry visibility for Bornack.

Bornack GmbH