Pimcore
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Case Study: Bayer 04 Leverkusen improves e-commerce performance and fan experience with Pimcore
A Pimcore Case Study
Bayer 04 Leverkusen Fußball GmbH launches a stable new shop in 1.5 years with Pimcore
Bayer 04 Leverkusen Fußball GmbH, a Bundesliga football club, sought to replace its existing e-commerce solutions with a new centralized system to improve user centricity, performance stability, and cross-channel commerce for its fan shop. They partnered with the vendor Pimcore and its solution partner team neusta to address these challenges, utilizing Pimcore's PIM/MDM and Digital Commerce platform.
The solution involved developing a new one-stop e-commerce shop using Pimcore's open-source platform, which provided the required technical and editorial functionalities. The results were highly successful, with the new shop proving its strength by remaining stable during a high-traffic campaign for a special anniversary jersey. The implementation led to a vastly improved digital experience for fans and a highly successful campaign.
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