Case Study: Bakker Van Maanen achieves online personalized cake ordering with Pimcore

Bakery chain enables customers to order personalized cakes online

Van Maanen is a bakery chain with over 50 locations known for its cakes. Facing the need to offer a convenient, consistent way for customers to order personalized cakes online, they needed a digital solution that could handle product data and commerce across multiple stores.

Using Pimcore (PIM/MDM and Digital Commerce) they launched a new webshop that lets customers comfortably personalize and order cakes online. The platform centralizes product information and commerce workflows, improving the customer experience and supporting Van Maanen’s digital sales across its store network.

Bakker Van Maanen