Case Study: Städter achieves efficient, automated product information management with Pimcore

Baked Goods Retailers More Efficient With PIM

Städter, a German manufacturer of over 3,500 baking and household products, faced inefficient product data management: assets lived in local file structures, each with up to 250 regulatory and product fields, and their existing portal offered limited PIM capabilities. Manual updates were time-consuming, error-prone, and prevented automated marketing and scalable partner distribution.

Working with MDS, Städter implemented Pimcore PIM/MDM integrated with their ERP to automate data enrichment, assortment control, and cross-channel publishing (print, web, iOS) and to support global partner features. The result was a clearly structured PIM, freed internal resources for strategic initiatives, faster product-data retrieval for partners and dealers, and improved brand consistency and business relationships.

Städter