Case Study: Ventia achieves streamlined management of 40,000+ HVAC products and boosts B2B lead generation with Pimcore

B2B Product Platform for the Leader of the Hvac Industry

Ventia, a leading Polish distributor in the HVAC industry, needed a modern corporate product-catalog website to manage a portfolio of over 40,000 products across 10+ brands. Their legacy CMS could not handle the complex product structures, frequent updates to price and availability, or the migration of extensive product, marketing, technical data and digital assets; the site also had to serve as a knowledge hub for HVAC specialists.

Working with LemonMind and Pimcore (PIM/MDM, DAM, DXP/CMS), the team automated migration of the full product catalog, built a module for fast data updates, integrated third‑party reporting tools, and validated the front end through user testing. The result is an intuitive B2B platform that helps engineers find and select products, centralizes product and asset management, and serves as an effective lead-generation and sales-support tool.

Ventia