Case Study: BMZ (Europe’s leading battery manufacturer) achieves streamlined B2B ordering and centralized product management with Pimcore

B2B eCommerce Portal for Europe's Leading Battery Manufacturer

BMZ Group, a leading developer and manufacturer of high‑tech battery systems, needed B2B eCommerce portals for its bicycle storage and energy storage product lines that could run on separate websites but be managed centrally. The solution had to integrate with Microsoft Dynamics ERP and support typical B2B requirements such as complex, customer‑specific pricing and controlled price visibility after internal approval.

LifeStyle Webconsulting implemented Pimcore as a PIM/MDM and DAM to centrally manage product content and feed the shop and swoox search, with a data model designed to scale to additional ranges and portals. The system enables approval‑based price presentation and customer‑group price lists, moved many phone/email orders online, reduced sales team workload, and simplified uniform product administration including images, technical documentation and cross‑selling.

BMZ