Case Study: JAF Group achieves scalable multi-country B2B eCommerce, streamlined product management and higher conversions with Pimcore

B2B eCommerce platform for 19 countries for Europe’s largest timber merchant

The JAF Group is Europe’s largest timber merchant, operating 58 sites across 19 countries with 83,000 products and roughly $450M in annual turnover. Despite its scale, JAF faced a fragmented digital footprint: no central product database or consistent e‑commerce across markets, a lengthy B2B buying process, and poor customer experience for carpenters who needed cut‑to‑size timber and simpler terrace planning.

Using Pimcore (PIM, DAM, DXP/CMS and Digital Commerce) and an elements implementation partner, JAF launched a 12‑language, multi‑country B2B e‑commerce platform with customer‑specific pricing, ERP integration and typical B2B workflows. The solution added an AI‑driven timber cutting configurator, a terrace designer, real‑time 3D room studio and automated print outputs; the result was faster product management, thousands of new B2B orders, higher conversion, lower warehousing and transport costs, and a scalable 24/7 marketplace that now contributes significantly to revenue.

JAF Group