Case Study: Kronenbourg achieves an autonomous, offline-capable sales portfolio and near‑real‑time updates with Pimcore

B2B Digital Sales Portfolio for the Kronenbourg Sales Force

Kronenbourg, the French subsidiary of the Carlsberg Group and France’s leading brewer, needed a modern B2B sales portfolio for its ~100 salespeople. Their previous portfolio was a 1 GB package managed exclusively by an external agency, forcing full re-downloads on every update and creating dependency and slow, cumbersome distribution—especially problematic for sales reps who need offline access in the field.

SENZO implemented a Pimcore-based DXP/CMS to digitize the portfolio, providing drag-and-drop back-office templates, offline search with preview thumbnails, a barcode selection/email module, and a headless-style static HTML export. An incremental update system pushes only new or changed files to a synced “Hot Folder” on devices, giving Kronenbourg full content autonomy, near-real-time deployments, reliable offline access and a drastically reduced time-to-market.

Kronenbourg