Case Study: Coup de pâtes achieves a modern, responsive B2B catalog and centralized PIM/DAM with Pimcore

B2B Catalog Website With Integrated PIM and DAM for Frozen Food Brand

Coup de pâtes® (part of ARYZTA) is a French frozen‑food brand for professional caterers that needed to replace an aging, non‑responsive B2B catalog site and establish a single source of truth for product information used online and in print. The main challenges were modernizing UI/UX and search for busy trade customers and creating a reliable, centralized product database to support both the website and paper catalogs.

Working with SENZO, the brand rebuilt its B2B catalog on Pimcore, combining DXP/CMS, PIM/MDM, DAM and commerce to manage ~1,500 products and tens of gigabytes of high‑resolution imagery. The new responsive site offers thematic landing pages, Elasticsearch fuzzy search, advanced filters, wish lists and recipe pages linked to the product database; the result is faster, more relevant product discovery, consistent product data and a centralized platform for digital and print catalog management.

Coup de pates