Case Study: Avira achieves faster content delivery and higher conversion with Pimcore

Avira cuts campaign release time by 30% with Pimcore

Avira, a German multinational security software company, needed a flexible and scalable central content hub to manage content and products from various sources. Their challenge was to find a future-proof platform with DXP/CMS, DAM, and PIM capabilities to ensure brand consistency and deliver personalized, high-performance content globally. They chose Pimcore to address these needs.

Pimcore implemented a central content hub that manages all corporate content, including PIM, DAM, and MDM functionalities. The solution uses Content-as-a-Service APIs and an integrated personalization engine to deliver tailored customer experiences. As a result, editors saw a more than 30% decrease in the time to market for new campaigns, and the overall website conversion rate increased. Pimcore now powers Avira's main website and various microsites, serving millions of users worldwide.

Avira