Case Study: Bürkle achieves automated B2B sales and agile content-to-commerce with Pimcore

Automated Sales Process, improving marketing opportunities

Bürkle GmbH, a supplier of industrial and laboratory equipment, faced a dated, non‑responsive website and a limited B2B shop that relied on an external system for product data. The main challenges were to combine content and commerce, enable flexible, role‑based content management, and integrate deeply with their ERP so product variants, pricing and real‑time data could be published faster without constant developer support.

Pimcore, implemented by partner diePartments, delivered a decoupled storefront with ERP integration via web services, high‑performance product pages, and an XML importer for multilingual product data and assets. Editorial Area‑Brick widgets give marketing teams layout and content control, while automated order processing, negotiated pricing and volume discounts online streamline sales operations—freeing the sales team to focus on customer advising and new business.

Bürkle