Case Study: Audi achieves centralized global distribution of up-to-date accessory product data for dealers with Pimcore

Audi download portal for car accessories with Web2Print

Audi, a leading manufacturer of luxury vehicles, needed a single, reliable source of product information for its global accessory portfolio so thousands of importers and dealers could quickly access up-to-date images, datasheets, catalogs and localized texts. The challenge was to deliver country- and language-specific product packages across many markets while avoiding time-consuming manual data gathering and ensuring consistency for online shops and customer communications.

Incoxx implemented a Pimcore-based PIM/MDM and DAM solution that centralizes all accessory data and makes downloadable packages — including images, Excel overviews and text files in 20 languages — available to each dealer. Flexible data modeling and role-based access provide market-specific interfaces so dealers automatically receive the right country portfolio; the result is faster, more consistent online merchandising and marketing, reduced administrative effort and better support for sales channels.

Audi