Case Study: Amefa achieves centralized PIM/DAM product management and improved product presentation with Pimcore

Amefa - Customer Case Study

Amefa Germany GmbH, part of an 80-year-old cutlery and cutting-tool manufacturer, serves a wide range of retail and hospitality channels with a broad product portfolio. Faced with varied presentation requirements and fragmented product data from its merchandise management system, Amefa needed a centralized solution to harmonize, enrich and deliver consistent product information to both retailers and customers.

In 2017 Amefa implemented Pimcore PIM/MDM and DAM with twocream handling conception, development and rollout. The platform centralizes and enriches product data (images, marketing texts), streamlines workflows, improves the user experience for staff and retailers, and enables lasting, easier management and presentation of the company’s product range.

Amefa