Case Study: Kleinwalsertal tourism destination achieves up to 50% booking growth with Pimcore AI-powered personalization

AI-supported website personalization for leading holiday destination

Kleinwalsertal Tourismus, a top-five Austrian destination with about 1.6 million overnight stays annually, set out to modernize its digital presence to better meet guest expectations and streamline bookings. The organization needed an innovative, emotional customer experience that merged website content and webshop functionality so visitors could discover and book regional offers directly from content pages.

Working with Elements, Pimcore delivered a DXP/CMS and CDP solution that uses AI-driven behavioral targeting to personalize content and unify the site and shop into a single, contextual marketplace. Guest profiles and marketing automation enable tailored pre- and post-booking communications; the new platform simplified multi-supplier purchases and drove strong commercial impact, with bookings increasing by up to 50% in the year after implementation and greater commission retention for local providers.

Kleinwalsertal