Case Study: Marlin AG digitalizes pool planning and streamlines projects with Pimcore

A Timeless Design Using a Unique Pool Planner Online Tool

Marlin AG designs and installs private swimming pools, whirlpools and related water systems, aiming to deliver modern prefabricated pools even in tight spaces. Their old website was outdated and struggled to communicate the complex, configuration-dependent sales process online in a clear, tangible way for customers, architects and builders.

Using Pimcore and partner iluVISION, the site was rebuilt with expressive imagery and a modular web component system plus a flexible PDF-based pool planner that creates emails and project summary PDFs. A light and an expert planning mode (based on a needs analysis) give customers inspiration and self-configuration online, while Marlin gains a timeless website, a digitized core service, better pre-sales information and partially automated project planning for more efficient customer and partner engagement.

Marling AG