Case Study: vtours GmbH achieves a modern, scalable, high-performance headless website with Pimcore

A Leading Tour Operator Modernizes Its Website for Improved Experience

vtours GmbH, founded in 2004 and a top-15 German-speaking tour operator with about 120 employees, needed a modern, user-friendly website to present structured hotel data, support multiple languages, and serve as a high-traffic sales channel. The platform also had to integrate third-party systems—most notably the Traveltainment Internet Booking Engine and various customer-service tools—and provide editors with a simple, centrally managed interface and granular rights/workflow controls.

Using Pimcore as a headless DXP/CMS and DAM, vtours consolidated content, product data and translations, enabling a lightweight frontend to pull data via the Pimcore API and third-party integrations. The result is a flexible, highly performant and scalable site that eases editorial work, supports preconfigured and timed offers, simplifies Traveltainment integration, and reliably handles high user loads.

Vtours