Case Study: EXPRESSO achieves 70% more online sales with Pimcore using storytelling and content marketing

70% more sales in online shop with storytelling and content marketing

EXPRESSO Deutschland GmbH, a market leader in aluminum transport equipment, faced an outdated online shop that didn’t reflect its quality standards or support mobile customers and the sales team. To modernize the storefront and boost online sales, EXPRESSO commissioned Pimcore partner Blackbit for a complete relaunch.

Using Pimcore (PIM/MDM, Digital Commerce, DAM) and a growth-driven design approach, the team launched a responsive, multi-shop platform with storytelling via an embedded blog, product personalization with preview, and popular payment options for smoother checkout. The new shop went live within weeks and was well received—online sales jumped almost 70% in the first month—with further features (e.g., a virtual sales consultant) planned to drive additional growth.

EXPRESSO

René Clobes

Digital Marketing Manager