Case Study: Silikomart achieves 40% faster customer request processing and 40% reduction in duplicate data with Pimcore

Silikomart&Pimcore the perfect ingredient to mix all products information

Silikomart, an Italian leader in high-performance silicone molds for the pastry and kitchen market, needed a single reliable system to manage product and marketing data for thousands of variants across languages and channels. The marketing team, sales agents, resellers and distributors required easy access to images, specifications, recipes and labels, and Silikomart wanted to standardize and clean a product database that had never existed before.

Esse Solutions implemented a Pimcore PIM/MDM/DAM integrated with Magento (B2C and B2B), building a tailored data structure and user interfaces to centralize attributes, media, certifications and marketing content. The result is a streamlined product information workflow with built-in data-quality checks, cutting duplicate data by 40% and improving customer request processing by 40%, freeing time for commercial initiatives and supporting global sales.

Silikomart

Andrea De Pieri

Head of Digital Marketing