Case Study: Whiteaway Group achieves scalable PIM and faster product launches with Pimberly

WhiteAway Group - Customer Case Study

WhiteAway Group is a fast‑growing eCommerce retailer of white goods in Scandinavia operating multiple brands and channels. Facing scalability limits with an in‑house product information system, the team struggled to manage updates across 12 websites, 3 languages, 20,000+ products and 80,000 assets, creating a heavy burden on development and data‑entry teams and hampering time for strategic work.

Pimberly implemented its product information management (PIM) platform to centralise and govern product data, lifecycles and supplier feeds, freeing teams to collaborate and identify missing information quickly. As a result, Pimberly has saved the business significant time, improved data completeness and supplier engagement, ensured faster updates across channels, and enabled WhiteAway Group to make more informed, strategic decisions while scaling its product range.

WhiteAway Group

Christian Cajus Rotbøl

IT Coordinator