Case Study: Westcoast speeds product launches and scales product data with Pimberly

Westcoast - Customer Case Study

Westcoast, a 35+ year-old UK IT distributor with 2.5 billion in revenue, was struggling with a homegrown middleware/CDN that created technical debt, slow time-to-market and difficulty managing massive volumes of SKUs and product assets. To centralise product data, govern feeds and simplify multi‑country channel setup, Westcoast adopted Pimberly’s standalone PIM platform.

Pimberly connected supplier and manufacturer feeds, managed product lifecycles and enabled rapid channel/locale configuration, letting Westcoast support four online stores across three countries and handle 900,000+ products and assets. The platform cut product launch time from weeks to three days, halved the time to launch Westcoast France, helped manage up to 80,000 SKUs a month and improved data quality and throughput without increasing headcount (avoiding roughly three hires); Pimberly’s APIs and reporting further support ongoing European expansion.

Westcoast

Chris Meredith

CRM Manager