Case Study: IronmongeryDirect improves product data management efficiency with Pimberly

IronmongeryDirect - Customer Case Study

IronmongeryDirect, the UK’s largest specialist ironmongery supplier, needed a better way to manage product data as its online range grew. Before Pimberly, product information was inconsistent, stored in multiple places, and difficult to update efficiently, making imports and exports slow and manual.

Pimberly provided a central product information management platform that streamlined imports, enrichment, and channel workflows across merchandising, digital, and marketing teams. With Pimberly, IronmongeryDirect launched a new website in half the expected time, reduced errors, improved data consistency, and saved the senior merchandising manager about an hour a day.

IronmongeryDirect