Case Study: Interflora achieves faster product onboarding with Pimberly

Interflora - Customer Case Study

Interflora, one of the world’s leading flower delivery networks, was struggling to manage product data in spreadsheets and store digital assets separately on a network drive. This manual, linear process made collaboration difficult, slowed product onboarding, and limited the speed and quality of new product and category creation. The company turned to Pimberly’s PIM and DAM platform to support a more scalable eCommerce operation.

With Pimberly, Interflora centralized product data and assets, introduced collaborative workflows, and gained full visibility into the product lifecycle from creation to website launch. Pimberly reduced new product onboarding time by 35% and improved accuracy, efficiency, and cross-team coordination across 26 channels, 16 workflows, and 5 feeds.

Interflora