Case Study: Gill Marine achieves rapid global expansion and streamlined product data with Pimberly

Gill Marine - Customer Case Study

Gill Marine, the world‑leading marine apparel brand sold in over 35 countries, was held back by fragmented product information, manual processes and a legacy platform that couldn’t integrate with their ERP. To support rapid international growth across multiple brands and channels, Gill turned to Pimberly’s SaaS PIM to create a single master product data source and regain time and ownership of product information.

Using Pimberly (and the BigCommerce–Pimberly API connector) Gill now manages product data across 10 websites, an Amazon store, 4 languages and 35 countries, enabling fast launches and better SEO. The team launched two US sites, opened 10 online stores and built the new Gill Fishing site in-house in just one month from start to first order, saved thousands in development costs, removed duplicated effort, improved data quality and rapidly increased visibility of sustainable and pandemic‑ready ranges — all enabled by Pimberly.

Gill Marine

Oliver Cole

Global Head of eCommerce