Case Study: Cotton Traders achieves consistent product data and faster time to market with Pimberly

Enhancing Productivity for an Optimised Buying Experience with Cotton Traders

Cotton Traders, a British heritage fashion retailer, needed a better way to manage product data across its catalogue, eCommerce site, marketplaces, and store channels. Previously, its catalogue and online operations ran separately, creating duplicated work, inconsistent data, and slower product updates. Cotton Traders chose Pimberly as a single source of truth for product information and assets, including support for both catalogue and eCommerce data variants.

With Pimberly, Cotton Traders centralized product management, streamlined marketplace feeds, and enabled individual buying sub-departments to load and manage their own data more accurately. Pimberly also improved workflow efficiency across the business, supporting 63 workflows, 3 websites, over 92,000 assets, and 140,000 products, while reducing manual effort and helping the brand maintain a consistent voice across all channels.

Cotton Traders